Director, Strategy & Go-To-Market
Lead strategic planning, drive product marketing, oversee key programme management, and foster a culture of collaboration and growth in Expedia Group.
Role Overview and Conditions
The Director, Strategy & Go-To-Market at Expedia Group is a full-time position within the Strategy team. This role invites experienced leaders to support a thriving, innovative B2B business.
Although no salary details are publicly listed, the role promises competitive benefits, flexible working, and enticing travel perks. The focus is on strategic planning, product marketing leadership, and programme management excellence.
Full-time, permanent employment offers long-term prospects for growth and development within a globally renowned technology-driven organisation committed to diversity and inclusion.
The role expects at least 10 years’ experience in strategic, marketing, or programme management disciplines, with an emphasis on global impact, data-centricity, and cross-functional collaboration.
The work environment is fast-paced and supportive, with a strong emphasis on career progression, well-being and skill advancement. If driving transformation appeals to you, this role may be well suited.
Responsibilities & Key Tasks
In this position, you’ll steer multi-year strategic plans for the Strategic Partnerships & Affiliates (SPA) unit. You’ll translate future business goals into actionable priorities and milestones, and model business cases in partnership with wider teams.
Daily, you’ll manage a high-performing team of strategists, product marketers, and programme managers, overseeing the incubation and delivery of cross-functional initiatives.
You’ll also coordinate portfolio management aspects including risk assessment, milestone tracking, and regular reporting. A large part is fostering alignment across departments for goal achievement.
Leading the Product Marketing function, you’ll establish and refine go-to-market frameworks and craft compelling messaging and positioning tailored to different customer segments.
Ultimately, you’re both the architect and executor of major strategy and programme efforts, ensuring Expedia Group’s B2B and B2C growth aspirations are achieved efficiently and innovatively.
Pros of the Director Role
The role provides an outstanding platform for career advancement within a market leader, with clear support for professional development and access to strategic-level decision-making. The opportunity to build, mentor, and lead a talented global team is hugely rewarding.
Another major advantage is the company’s inclusive culture, with robust benefits, work-life flexibility, and travel-related perks—features that make work genuinely enjoyable and sustainable while supporting your life beyond the office.
Cons to Consider
The position’s high expectations around complex programme delivery and strategic targets can be challenging, especially for those unused to rapid change and constant multi-tasking. This is a leadership role demanding resilience and adaptability.
Additionally, the significant cross-functional responsibilities require navigating ambiguity and driving results with multiple stakeholders, sometimes without direct authority, which may not suit everyone’s work style.
Verdict: Is This the Right Opportunity?
For experienced professionals craving a role at the intersection of strategy, marketing, and programme management, this post offers a rich, challenging, and well-supported environment. The scope for impact and advancement is impressive.
Overall, the Director, Strategy & Go-To-Market position is ideal if you are confident in your abilities to orchestrate teams, shape strategic vision, and deliver real change within a globally respected organisation.
